July 4, 2022

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Cheez-It uses hip-hop to age cheese for ‘sonically-aged’ crackers

“Following six months in the making, we’re thrilled to eventually share this absurdly scrumptious collaboration with our followers,” said Erin Storm, senior advertising director of Cheez-It. “Our innovations staff is usually checking out new approaches to provide more unique experiences to our fans, and Cheez-It x Pandora Aged by Audio is the fantastic way to deliver our dedicated fans with a really initially-of-its-kind snack whilst celebrating the joy tunes brings.”

Cheez-It is supplying a totally free 90-day Pandora Premium demo give to people who acquire the snack. Snackers can also get paid free shipping and delivery on their purchases by incorporating Cheez-It-branded products like hats, sweaters and telephone accessories, to their orders. The brand’s musical attempts also include partnering with SiriusXM radio host Sway Calloway to kick off Calloway’s new hip-hop YouTube sequence, “Living Legends.” The sequence will consist of interviews with market trailblazers on hip-hop’s effects worldwide. It launches on YouTube, Instagram and Twitter on May well 26. 

The Cheez-It x Pandora Aged by Audio effort is the most up-to-date transfer by Cheez-It to promote itself with exterior companions. Other efforts included a 2020 partnership that rewarded viewers for looking at certain Amazon Prime exhibits, and a 2019 Stuffed Cheez-It pizza marketed in a collaboration with Pizza Hut.