October 28, 2021


Education The Solution

Learn About Creating Effective Job Posting

When the right job seeker clicks on your job posting to learn more about the opportunity, you’re one step closer to converting them into an applicant. But if your job posting doesn’t provide them with the right information, or if it doesn’t compel them to apply, they will, unfortunately, hit the “Back” button instead of applying.

The majority of this essential information will be in the Job Description and Skills section of your job postings. You can read 13 simple recruiting tips you should learn and creating effective job posting will be much easier than before. With that in mind, your job postings must give your target candidates the information they want and need. 

The Job Description and Skills section of your job postings should provide a clear and concise snapshot of what your open position will entail. This way, job seekers can easily understand the key responsibilities, tasks, and skills your job requires. By communicating your expectations clearly, job seekers can make better decisions on whether they are qualified to apply.

Describing the Job Position

A practical job description typically contains two components: an overview of the role and job responsibilities. You should only highlight the most important information in these sections so that description is succinct and easy to digest. Although content is important in a job posting, job seekers will become overwhelmed and disinterested if you stuff too much information into one paragraph.

Summarize the Role

The position overview is typically written in paragraph form. It gives job seekers a general idea of what they’ll be doing day-to-day. Be sure to talk directly to the job seeker rather than saying “the incumbent” or “the right candidate.” This will make the job and feel more personal and encourage your potential candidates to envision themselves performing the job.

Keep your statements short, but don’t be afraid to incorporate descriptive words to make them more attractive. You may also want to explain why this job is such a great opportunity and how the role ultimately helps your company achieve its mission.

  • Ineffective: The incumbent will handle all receptionist duties, including greeting clients.
  • Effective: You will serve as the first impression for our executive offices.
  • Ineffective: This position is responsible for generating sales and servicing customers.
  • Effective: You will actively close deals, provide exceptional customer service, and become an intricate component of our progressive team environment.

For this section, highlight the five most essential job duties. It’s best to use bullet points when listing job responsibilities so that job seekers can quickly scan them. Start each obligation with a “to be” verb rather than an “ing” verb to make your statements more powerful.

Easy to Read

An effective job posting will have enough information to appear attractive and thorough. Still, it will avoid highlighting tasks that are not essential functions of the job. A laundry list of remarkably similar skills should be summarized to avoid tedious reading.

  • Ineffective: The incumbent for this job will have experience with Word, Excel, Powerpoint, Access, typing, filing, maintaining file system, data entry, taking notes in meetings, and completing general office duties as assigned.
  • Effective: If you’re the right person for this opportunity, you will have previous experience providing administrative support to a busy office and using Microsoft Office.

Provider Qualifications and Skill Requirements

Once a job seeker is excited about your job opportunity, they need to determine if they are qualified to apply. Again, use bullet points so that job seekers can quickly scan and assess their eligibility.

Start by listing the “required skills” for the job. These are skills, educational achievements, and experience that are necessary to perform the job. Finish the list with your “preferred skills.” These are attributes that may not be mandatory but are desired in the ideal candidate. Preferred skills might include additional education or experience, a background in a specific industry, or familiarity with using a particular program.